Soccer Simulator at The Heineken Experience Museum

Heineken wanted a soccer simulator to use at The Heineken Experience Museum in Amsterdam,Soccer Simulator at Museum

Netherlands. Heineken is a major UEFA sponsor for soccer in Europe, so they were looking for a way to use a museum attraction to promote their brand while cementing their synergy as a top UEFA sponsor.

They bought a custom soccer simulator for a permanent placement in the Champions League Room of their museum. Players try their skill at penalty kicks while surrounded by Heineken graphics embedded in the game.

The museum guests love the simulator. It adds a wow factor and lets sports fans

enjoy an interactive experience while learning about Heineken's UEFA sponsorship.