Soccer Simulator at The Heineken Experience Museum
Heineken wanted a soccer simulator to use at The Heineken Experience Museum in Amsterdam,
Netherlands. Heineken is a major UEFA sponsor for soccer in Europe, so they were looking for a way to use a museum attraction to promote their brand while cementing their synergy as a top UEFA sponsor.
They bought a custom soccer simulator for a permanent placement in the Champions League Room of their museum. Players try their skill at penalty kicks while surrounded by Heineken graphics embedded in the game.
The museum guests love the simulator. It adds a wow factor and lets sports fans
enjoy an interactive experience while learning about Heineken's UEFA sponsorship.